April Fools’ Edition
Let’s talk about the greatest prank of all time: fake food.
And no, I don’t mean rubber bananas or plastic sushi used in restaurant displays— I mean the kind of food that looks real, smells real, even tastes kinda real… but deep down, it’s just a clever imposter.
Somewhere along the way, we humans decided that what our ancestors were doing—growing food, fermenting it, preserving it naturally, cooking with simplicity and care—wasn’t enough.
Why settle for simple when you can have synthetic?
Why just eat a yogurt when you can eat a “super-mega-ultra-probiotic-dairy-like substance”?
Why trust the humble carrot when you can buy a bag of carrot-flavored puffed starch with added carrot impersonating vitamins with organic sticker? Today, real carrot isn’t enough.
In this new era of Google-generated wisdom, AI-generated recipes, and fridge shelves full of “enhanced” foods, we’ve convinced ourselves that more is always better. Or maybe someone else convinced us to believe that?
More protein. More vitamins. More gut bacteria. (…more confusion.)
But let’s pause for a moment. Look around.
How are we doing, really?
Are we healthier? Are we happier?
Or are we overweight, bloated, confused, and Googling “what even IS food anymore?”
I get it. I’ve been there. You’re not alone.
But here’s the good news: we can turn this joke around.
You don’t have to move to a cabin in the woods and start milking your own goat.
You don’t have to make your own kombucha or kimchi (unless you’re into that kind of thing—high five if you are).
There are companies out there—smaller, quieter, less flashy—doing things the real way. The hard way. The good way.
No shortcuts. No lab-created frankenfoods and frankendrinks. Just real food, made by real people, who’ve had enough of being fooled too.
So this April Fools’ Day, let’s turn the prank back on Big Food.
Choose the real stuff. Eat like your great-grandma would.
Drink things that are fermented and alive (in the good way).
And show the world where your money—and your values—go.
Because being fooled is part of life.
Staying fooled? That’s optional.
Aneta
“Comedian” was a banana. Ours is “Crafter.”
Real fermentation. Real food. No joke.
